Coopertheband: Grass Roots Marketing Kings (And Queen)

Coopertheband: Grass Roots Marketing Kings (And Queen)

Indie rockstars are not typically viewed by many as entrepreneurs, but local band Coopertheband is everything that entrepreneurs should be: talented, driven, and ready to work. For three years now, they’ve been blazing a new trail for musicians old and young in Jackson, Tennessee.

Their most recent efforts featured a grass roots marketing campaign that involved the band performing shows in offbeat venues.

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