Pivoting in Business: Tim Hayes’s Journey to Layered Bakeshop
Katie Weatherford Katie Weatherford

Pivoting in Business: Tim Hayes’s Journey to Layered Bakeshop

Tim Hayes didn't always plan to be a baker — he went to school to be a trauma surgeon. But after a divine redirection, he built one of Jackson's most beloved bakery brands, only to walk away from the name everyone knew him by. After a season of growth that felt more like suffocation, Tim closed the doors on "How Sweet It Is by Tim" and reopened weeks later as Layered Bakeshop — with a new name, new look, and a hard-won perspective on what it really means to run a business well.

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CO.STARTERS Pitch Night 2026
CO.STARTERS Katie Weatherford CO.STARTERS Katie Weatherford

CO.STARTERS Pitch Night 2026

From the start, theCO has been committed to helping entrepreneurs in West Tennessee, and CO.STARTERS is one of the programs we use to support them. It’s a nine-week program that equips aspiring entrepreneurs with the insights, relationships, and tools needed to turn their business ideas into action.

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