What is it?

Personally and professionally, we’re at our best when we’re pushing boundaries, shaking things up a bit to allow for growth and adapting to changes. Making shifts or tweaks in business is not only good, it’s often necessary.

MakeShift is a lunch series created in partnership with the Jackson Chamber to help us start 2017 on our best foot. Maybe you'll be inspired to make a shift but you will most certainly leave with action steps to move your business or project forward. Come to all of them or pick just the weeks that sound the most applicable to where you are right now in business and life.


Who is it for?

Anyone who is open to being challenged. Maybe you’re a seasoned business owner, maybe you’re looking to move forward in your field, maybe you’ve just come up with the next big idea.

Make a shift with us. | #makeshift2017




MakeShift will meet in theCO's Event Space every Tuesday in February from 11:30am - 1:00pm. Lunch is included with registration. Individual sessions cost $15 for CO:members and Jackson Chamber members, $20 for future members; get a $10 discount when you register for the full series.

[SOLD OUT] The Magic Combo of Intention & Imagination

Brad Montague | Tuesday, February 7

Risky Business

Preston Powell | Tuesday, February 14

Avoid Writing Your Company's Obituary

Ben Ferguson | Tuesday, February 21

Know Your Customer: Don’t follow your heart, follow theirs.

William Donnell | Tuesday, February 28



Tuesday, February 7 | 11:30am - 1:00pm


Brad Montague | The Magic Combo of Intention & Imagination

About the session: Creating work that connects with both an audience and with your core values is what every leader dreams of. This magic really only happens when you invite intention and imagination to be friends. Discover how you can match your purpose with your priorities.

About Brad: Brad Montague is the creative genius behind the viral sensation, Kid President, as featured on Rainn Wilson's SoulPancake. Brad is a writer, director, and father who is on a mission to make media and experiences that are full of wisdom, wonder, and whimsy.




Tuesday, February 14 | 11:30 am - 1:00pm


Preston Powell | Risky Business

About the session: Understanding the art of following your instincts as an entrepreneur. This will offer a unique look into the start of Yukon Outfitters-- from a 2 item brand at inception, to a now national sports and lifestyle brand. Discover how to focus on the business as markets change and the stakes get higher.

About Preston: Preston Powell is the Founder of Yukon Outfitters, Alamo Pride Manufacturing and MOAM Group.


Week Three

Tuesday, February 21 | 11:30am - 1:00pm


Ben Ferguson | Avoid Writing Your Company's Obituary

About the session: Are you hiring a team to move your company forward or strait to its grave? Learn how to hire effectively and legally to build a high capactity team and a dynamic culture.

About Ben: Ben Ferguson is a CO:founder and CEO of theCO and is passionate about educating our youth for success while creating a thriving ecosystem for entrepreneurs in West Tennessee.  Ben Ferguson is the President of Personnel Placements Holdings, LLC, a staffing and recruiting firm that in 2015 alone placed over 7,000 Tennesseans. Ben co-founded Jackson Young Professionals and is an active community volunteer serving as Chairman of the Board for Hands Up! Preschool and the Jackson Area Chamber of Commerce.


Week Four

Tuesday, February 28 | 11:30am - 1:00pm


William Donnell | Know Your Customer: Don’t follow your heart, follow theirs.

About the session: Amidst all of the hubbub of running your business or launching your project, customer feedback might seem low on your list of priorities—but it's CRUCIAL. Explore ways to better connect to your customer now.

About William: CO:founder William Donnell is founder and lead “designtist” of experience design firm Sodium Halogen. Over the past fifteen years, William’s team has worked remotely with startups from San Francisco to DC, as well as with established companies such as GE Capital and Mars Petcare to create amazing brand experiences for the web and mobile with their “Designtific Method.” William created a workshop with the smart folks at LUXr.co, spoke at past two Lean Startup conferences, and recently helped Pivotal Labs facilitate an innovation workshop for the White House.