What is it?

Best in the West is meant to encourage the entrepreneurial spirit in West Tennessee by connecting local entrepreneurs to funding and a collaborative community. 


announcing our 2017 Winner:


The Farmer's Perk/ Cock-A-Doodle Dough | Seth Nelson

The Farmer’s Perk Organic Coffee Co. and Cock-A-Doodle Dough Craft Doughnuts strives to provide a product that separates itself from the rest of the market in quality and in concept. Their coffees are all certified organic and fair trade. And the doughnuts are unique in themselves--the cake mini-doughnut comes in an order of four, eight, or twelve and is made to order with a variety of sauces, glazes and toppings. They can be as simple or extravagant as you please, from a simple powdered doughnut to Maple and Bacon, S’mores, or even a PB&J.


2017 Finalists:

ApeGrip Training ProductsBrad Royer

ApeGrip Training Products help create an environment in everyone’s workout that will push their abilities to the limits by providing high quality, unconventional training tools that target people's weaknesses to help create all-around better athletes. 


Pyyros, LLC. | Adam Nichols

Pyyros is the world’s first modular multi-purpose flashlight that utilizes interchangeable, electronic plug and play devices and storage modules in a compact water tight aluminum housing.



Who is it for?

Best in the West is open to new business concepts or existing businesses poised for growth and located in West Tennessee. We're looking for contestants from all sectors and industries: technology, artists and makers, medical innovations, consumer products, student entrepreneurs, app development and more. Update 9/1/17: applications are closed and we are evaluating to select Finalists. We will update the site soon with Finalist information.

Is your idea the Best in the West? | #BestintheWest2017



how does it work?

Contestants will apply by completing both the application and video questionnaire (both need to be completed to be considered for the contest) by Thursday, August 31st at 11:59 p.m. We will select three Finalists, based on the judging criteria below. Applicants will be notified by September 8th of their status.

Each of the Finalists will work with Adelsberger Marketing and theCO to create a 60-90 second complimentary promotional video. This video will premiere at the pitch event in front of a judging panel and community as part of the business pitch to determine the Best in the West.




  • $5,000 cash
  • 12-month CO:Worker Membership ($3,600 value)
  • Full use of promotional video created by Adelsberger Marketing ($1,000 value)
  • two 1/2 page ads in the Our Jackson Home Journal ($500 value)
  • theCO: Event Space Rental for One Day ($500 value)
  • participation in our CO.STARTERS program ($150 value)


*Finalists should be aware that one component of the criteria for the Grand Prize involves the Audience Choice, so all in attendance at the Best in the West event will have the opportunity to vote for their favorite Finalist.